ABOUT ME
A recognised career spanning various media has given me a useful insight into the way copy works across brands. Armed with this experience, I have been able to deliver and manage effective copy solutions, from building Thought Leadership programmes and blogs to effective product webpages and compelling brand messaging.
I have also been responsible for making this copy work across the entire marketing mix and through the communications funnel - adverts, retail assets, social media posts, videos, landing pages, articles and more. This has included fine-tuning for readers in other languages, working on a process to deliver high quality translations that work as well as the originals.
My passion for a great read also extends to stunning design. I appreciate how much the 'look' of a communication has a part to play in how it's received.
Writing portfolio - some examples of my writing.
